Consumer Media, Goods and Services Exhibitions

As the consumer landscape continues to evolve, uncover an array of innovative products and experiences designed to meet the needs and preferences of today’s consumers.
HapSense
In collaboration with consumer goods giant Procter & Gamble, A*STAR has developed HapSense, a wearable haptic system that measures skin friction and absorption.
Designed to replicate the sensory experience captured by the human fingertip, the patent-pending HapSense is aimed at revolutionising the way consumers interact with personalised skincare products through touch.
With its preciseness, reliability and portability, HapSense will also find practical use in consumer research studies.
Ants Innovate
Ants Innovate's Cell-enhanced Precision Meat Cuts blend patented technologies for plant-based texture control and cell-based flavor control. Their Cell Essence technology amplifies meaty flavor from each cell, reducing cell usage to less than 1% of the final product weight.
Scalable Micro-Imprinting Lapis Extension (SMILE) Precision Meat Cut technology replicates meat's fibrous texture using plant proteins, adapting semiconductor industry engineering methods.
This innovation aims to offer high-quality, affordable, healthy, and sustainable alternative meat for mass consumer adoption, appealing to a wide range of diets.
A*STAR celebrates International Women's Day

From groundbreaking discoveries to cutting-edge research, our researchers are empowering the next generation of female science, technology, engineering and mathematics (STEM) leaders.